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Return on ad spend (ROAS) - maintain a minimum 2.5x ratio to guarantee profitability
Cart abandonment rate - keep below 65% through optimized checkout processes
Customer acquisition cost (CAC) - target under $15 per customer in competitive niches
Average order value (AOV) - increase to $50+ through strategic product bundling
Supplier fulfillment rate - maintain above 95% to protect your store's reputati

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